Cape Ardor Launches New Online Storefront, Bringing Remarkable Wines Closer to U.S. Wine Lovers
The independent retailer’s updated platform makes it easier to explore fine, boutique, and hard-to-find wines from more than 100 celebrated and emerging wineries.
[SAN FRANCISCO, CA — OCTOBER 10, 2025] — Cape Ardor, an independent premium online wine retailer founded in 2008, announces the launch of its new storefront at CapeArdorWine.com. The updated platform brings together a thoughtfully curated international portfolio and an improved shopping experience for wine lovers across the United States.
Rooted in a longstanding passion for South African wine, Cape Ardor offers wines from South Africa, Australia, New Zealand, France, and Italy. Its selection spans acclaimed vintages, cellar-worthy releases, and distinctive bottles for the dinner table, including wines produced in limited quantities or otherwise difficult to find in the U.S.
“For nearly two decades, we’ve worked to bring the experience of discovering wine at the cellar door closer to our customers in the United States,” says Eric Matkovich, co-founder of Cape Ardor. “Our new storefront builds on that idea, making it easier to find a favorite estate, explore something unfamiliar, and get thoughtful guidance along the way.”
A More Considered Way to Shop for Wine
The updated Cape Ardor website is designed to help customers navigate its portfolio with greater ease, whether they arrive looking for a particular vintage or simply a good bottle for the weekend.
Features include:
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Improved order visibility: Clearer information about order status, wine availability, and expected delivery timelines.
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Enhanced search and filtering: Easier browsing by grape variety, region, vintage, and price.
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On-site customer support: A convenient way to connect with Cape Ardor’s knowledgeable team for wine recommendations and help with orders.
Together, these improvements bring the company’s personal approach to service into a more accessible online experience.
South African Roots, an International Outlook
Founded by Eric and Kara Matkovich in a small San Francisco warehouse, Cape Ardor began with a belief that the world’s great cellar doors should not be limited by geography.
Today, the team works with more than 100 celebrated and emerging wineries. Its South African portfolio includes Delaire Graff, Tokara, Waterford Estate, Klein Constantia, Fairview, Groot Constantia, Lanzerac, and Kanonkop, alongside a growing range of discoveries from other wine regions.
Longstanding winery relationships help shape a collection that balances familiar names with less widely available releases. Each selection reflects the team’s interest in wines with a clear sense of place and a story worth sharing.
“We’ve grown alongside many of the wineries in our portfolio, and those relationships continue to shape what we offer,” says Kara Matkovich, co-founder of Cape Ardor. “We want customers to feel closer to the people and places behind each bottle, with the confidence that someone has put real thought into choosing it.”
The new storefront continues that work, helping customers build collections, revisit estates they have traveled to, and discover wines they might otherwise never encounter.
Explore the collection at CapeArdorWine.com.
About Cape Ardor
Cape Ardor is an independent premium online wine retailer founded by Eric and Kara Matkovich in 2008. Working with more than 100 celebrated and emerging wineries, the company offers an expertly curated collection of fine, boutique, and hard-to-find wines from South Africa, Australia, New Zealand, France, and Italy to customers across the United States. Built on longstanding winery relationships, thoughtful selection, and personal service, Cape Ardor brings the experience—and the people—behind each bottle closer.
Media Contact
Michele Swannell
Senior Digital Marketing Manager
hello@capeardorwine.com